Jive 2017-06-30T16:00:56+00:00


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Jive has been selected by Bert Meulenbroek of Fresh Forward. The licence control is being managed by Fresh Forward. Jive is a late June-bearing strawberry variety.

Jive is suited to cooler climates of Western Europe, primarily north of the Alps. It is an alternative to Florence in normal and frigo cultures and a well suited variety for summer waiting bed and table top productions as an alternative for Elsanta and Sonata.

Jive has greater resistance to heat stress than Sonata and develops a sufficient canopy before the plant starts flowering. Due to these characteristics Jive bears fruits of consistent size enabling efficient harvest throughout the whole season.

Flowering and picking period

The quality of the flowers produced by Jive one of its strong features. The flowers are characterised by a large amount of pollen and a fertile receptacle resulting in a low percentage of misshapen fruits. The flowering period is clearly 7 to 10 days later than Sonata and Elsanta. The number of flowers per truss is lower, however, this is compensated by the the fact that Jive produced more flower trusses. This results in an extended harvest period that is evenly distributed. The flower trusses usually remain just beneath the leaves.

Fruit quality

Jive forms large fleshy fruits. The shiny orange-red appearance is an attractive characteristic.

The slow ripening of the fruits results in an average fruit weight that is significantly greater than that of Sonata. Fruits are also firmer and less susceptible to bruising. Fruits at maturation remain at a marketable vibrant red colour for a longer period making it possible to delay harvest if required to suit marketing demands. The strawberries are also fairly resistant to rain.


The yield of Jive is up to 30 % higher than Sonata. The strawberries do not click off as easily as Sonata because the flower stems of Jive are more rigid. However, the pciking spead is better due to the higher average berry weight and the open planttype. Jive does not requiere much work for fruit grading because of the good berry size, the uniform shape, the low percentage of misshaped and the firm texture of the berries.

Pest and disease susceptibility

Jive is not as tolerant to powdery mildew (Sphaerotheca macularis) as Sonata but less susceptibiliy as Elsanta. Jive’s susceptibility to crown rot (Phytophthora cactorum) is similar to Elsanta. However, Jive is more susceptible to fruit rot (Botrytis cinerea) even under tunnels. The extended flowering period demands an accurate preventive fungicide treatment.

Van Alphen Strawberry Plants

Specialized in the production of strawberries